You can expect valuable topics like:
- How brand positioning creates a connection from organizational strategy to marketing, fundraising, programs and events
- Developing a look and feel for design beyond the logo and colors
- How to expand and adapt a brand design style to create a wide range of materials while still working within the brand
- The value of a Style Guide beyond documenting rules
- How to turn core messaging into copy and stories
Brand starts with getting your audience, message and image right. But that’s just the start. Brand lives in the experience people have by interacting with you everyday. So this year we’ll have a little on strategy and identity and a lot on connecting message and experience through marketing, communications and more.
Whether you have a great logo — or a challenging one — we’ll cover ways to refresh or work around your image without having to change your identity.
