All About Brand Conference

A ll About Brand is Coming Back in 2027

First, thank you.

If you joined us for All About Brand this year, you helped make the day engaging for us all. Your questions in the chat, your ideas in the discussions, and your feedback afterward gave us a much clearer picture of what nonprofit marketers and leaders need—and what makes this conference different.

And we learned something too.

We like this conference small.

Not tiny. But small enough that you can ask a question and get an answer. Small enough to hear from each other, not just from the speakers. Small enough to have real conversations about the complicated realities of building and communicating a nonprofit brand.

We also learned that we want our attention focused entirely on you.

In our first year, All About Brand was paid and sponsor-supported. In 2026, we experimented with making the main conference free. For 2027, we're taking what we learned from both.

All About Brand will return as a paid, sponsor-free conference.

That means our energy can go toward finding great speakers, exploring the questions you're wrestling with, creating useful content, and making room for conversation.

And this time, everyone gets the whole conference.

Your registration will include the full conference experience, including opportunities to participate in discussions and access to session recordings afterward.

We're already working on next year's theme and content. While it's too early to share exactly what the day will look like, you can expect the same approach: different perspectives and experiences, thoughtful conversations, and ideas you can actually use.

Pre-register for $99

We know that moving from a free conference back to a paid one is a change, particularly if 2026 was your first All About Brand.

So we're offering our lowest price now.

Pre-register by December 31, 2026, for $99—50% off the 2027 early registration price.

On January 1, the price will increase to $199.